Hello there!

My design origin story? Think superhero backstory, just with fewer radioactive spiders.

I started in graphic design and print, where grids, typography and craftsmanship were my foundation. Growing up in the Netherlands, I was naturally influenced by Dutch design principles: simplicity, clarity and a willingness to challenge convention. But the dial-up sound of the digital world called to me. I followed, which eventually led me to the UK, where I’m now based near London.

Over the years, I’ve worked across industries and held many titles. My job title has changed with the times, but what I actually do hasn’t. I solve problems, communicate ideas clearly and design experiences that make sense to the people using them.